Unified capabilities like improved equipment and modernization in film correspond with creating more value out of spend capture by connecting areas such as supply chain, finance, procurement, risk, sourcing, treasury and an app marketplace to surround the general spend analysis. And finally, inspired communities brought new, non-movie mediums such as interactive livestreams and mass-disseminated user-created content.īringing Coupa in to complete the metaphor, Bernshteyn likened foundational innovations such as sound and color in the film industry to the overall process of capturing spend in key areas (procurement, payments, expenses, invoicing). Unified capabilities included improved cameras, special effects and modernized sound. Using the film industry as an analogy, Bernshteyn first outlined foundational innovations: the moving picture itself, as well as the introduction of sound and color. Bernshteyn argued for three steps in the innovative process: foundational innovations, unified capabilities and inspired communities. Approximately 2,300 attendees were present for his opening speech of the day, which centered on the evolution of industries and how innovations over time in the film industry mirror Coupa’s advancements in business spend management and procurement.īernshteyn’s speech highlighted what have been the most prominent themes of Coupa Inspire 2022 so far: a focus on the future and the power of community. Coupa CEO Rob Bernshteyn presented at Coupa Inspire Americas 2022 yesterday, April 5, in Las Vegas - the company’s first in-person conference since 2019.
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